You won’t read this in many corporate mission statements, but subscription services thrive on laziness. The very moment that a customer signs on the dotted line, inertia enters the equation: it becomes a pain to cancel, and easier just to go with the flow. And from that point on, the customer is incentivised to do nothing, and the provider is incentivised to do the absolute bare minimum. Which is how they like it.

This is why gyms and banks and cable networks do everything allowable under a generous interpretation of the law to increase the friction and inconvenience of breaking things off. So sorry, th